Meet Stella Goodman of Fritillerie, a creative talent whose work has been a staple on Muse mood boards for years. Stella is celebrated for her skill in blending florals and objects in ways that are both innovative and captivating, solidifying her status as a true artist.
Having had the privilege of experiencing Stella's creativity firsthand, I was fortunate to witness her style an intimate Muse ceremony last year. Amidst a carefully curated ensemble of organic shapes and untamed textures, one part of Muse embarked on their elopement journey, enveloped in Stella's distinctive touch.
As we unveil this long-anticipated series, crafted meticulously over months of planning, we invite you to immerse yourself in both the words and images that encapsulate Stella's unique vision.
Can you tell us a little bit about you and your work?
My name is Stella and I live in a small town called Kiama, nestled between the mountains and the sea on the South Coast of New South Wales. I'm a florist so my work is specialised in events and creative installations.
Where do you find inspiration?
I tend to find inspiration everywhere - from the roadside where I find epic ingredients to forage all the way through to fashion, interiors, sculpture and abstract painting. I would say though that nature in its most wild form is probably my biggest inspiration, however I want to preface that I don't believe in recreating what mother nature has already produced, I believe in putting my own spin on it (be it shape or colour combinations or ingredients).
Where do you begin when you start creating?
I usually begin with a brief (most of the time issued by the client) and then roll on from there and put my own spin on it. I love to harness the power of an unexpected or unseen moment.
What did you want to be when you grew up?
I was never one of those people who knew what they wanted to be when they grew up, sometimes that really bothered me especially attending a private school where you were pressured to know and have clarity about your future. In saying that though, not knowing what I wanted to do or be allowed me to experience many 'careers' and opportunities which I really feel has lead and shaped me into who I am today. I've got a degree in fashion and subsequently worked in fashion for a few years, have worked in a family business, have worked overseas in a pub (good fun) and am now enjoying being a florist and as such running my own business.
Where’s your favourite place in the world?
I have a few places that feel like home to me, if it feels like home then it's a favourite - anywhere in Tasmania, my family property in the Southern Highlands and my garden.
Your favourite Flower?
The worst question to ask a florist, ha! It's impossible to have a favourite, but I would say my favourite changes with the seasons. At the moment, it's hydrangea (late summer/early autumn hydrangea is always sublime - mother nature gifts us the most special, sun-crisped, speckled heads).
I should also note I have a special place in my heart for the Fritillaria Meleagris, the namesake of my flower business. I encourage you to google it, it's a fucking cool flower.
Your favourite season?
For flowers, eternally spring and summer.
To find out more about Stella's work. Follow her on Instagram or read more on her website
Thank for your joining us on our Journal Series
