1. Our Approach | As a small label we committed to making an impact on all aspects of our business.
MUSE is built on the idea of a ever-lasting wardrobe. Our pieces are purposeful, and our designs are made to last. Every detail, fibre and stitch are carefully considered as we strive to make pieces that will become wardrobe favourites.
We pride ourselves on the quality of our pieces and see it as our responsibility to create items that are re-worn and enjoyed well after seasonal trends are buried.
Sustainability and responsibility are at the heart of what we do, and we’re always working to do better.
2. Responsible Practices | We’re committed to making our clothes ethically and sustainably. Our materials come from deadstock fabric, which would otherwise end up as waste, and from handwoven textiles we source directly from artisans in India. By working closely with these artisans, we make sure they set their prices and earn fair wages, all while helping keep traditional crafts alive. For our knitwear, we use certified, traceable cotton and cashmere, so we know exactly where each fiber comes from.
3. Materials | Our sourcing practices aim to minimise environmental impact, one way we do this is by selecting deadstock fabrics that would otherwise contribute to landfill waste, along with handwoven textiles and natural dyes. Collaborating with artisan dyers in North Mumbai, we try to prioritise non-toxic, eco-friendly dyes for our India-made collections, ensuring that every fabric choice aligns with our commitment to sustainability.
4. A slower process | Muse embraces a thoughtful, slow-fashion approach. By releasing pieces only when they are ready, we offer limited-edition collections that reduce unnecessary consumption. Our small-batch production model allows us to work closely with stockists who value our mission and helps ensure each piece is a timeless addition to any wardrobe.